Frequently asked questions

Simplisis is a branding and creative strategy studio in Phuket, Thailand, founded in 2015. It specializes in brand strategy, naming, brand identity and experience design for hotels, resorts, spas, restaurants and tourism brands.

Yes. Simplisis works as a branding agency for hospitality and tourism businesses in Phuket and across Thailand. It describes itself as a branding and creative strategy studio because every project starts with research and strategy before design.

Simplisis was founded by Araya Hansathansatit, with Thoetphong Hansathansatit as co-founder.

Simplisis is based at 126/33 Moo 5, Ratsada, Muang, Phuket 83000, Thailand, and works with clients across Thailand and Asia-Pacific, including Phuket, Phang Nga, Bangkok, Nakhon Ratchasima and Myanmar. See the map and contact details

Yes. Besides Phuket, Simplisis has built brands for clients in Phang Nga, Bangkok and Nakhon Ratchasima, and in Myanmar, where it created the brand for the island destination Se La Va.

Simplisis begins with strategy, researching not only the business but the way of life and culture around it, then carries that direction through identity, experience, and every touchpoint so the value it builds takes root and lasts. Read more about the studio

Simplisis offers brand and creative strategy, naming, customer experience design, brand identity, brand applications such as packaging, signage and uniforms, and brand communications — as a full-scope studio that can also work on a single part.

Yes. Simplisis works full-scope, from strategy to identity, experience and communications, but can also take on a single part, such as brand strategy, brand identity, brand experience or brand communication.

Yes. Naming is part of Simplisis's brand strategy work: names that carry meaning, travel across Thai and English, and are free to use. CHANN Wellness Spa, Juumpo and Se La Va each began as a naming brief. More about naming

Yes. Rebranding is one of Simplisis's core services; examples include Maiton Private Island, The Village Coconut Island, Thavorn Beach Village Resort, Boat Lagoon Resort and Hotel Midtown Ratsada.

Yes, as part of brand applications. For Hotel Gahn in Khao Lak, Simplisis designed the hotel's wayfinding signage, including its own set of wayfinding icons. View the Hotel Gahn case study

Yes. Brand collaterals include stationery, uniforms, product packaging, vehicle livery, websites, social media, marketing materials and branded gifts, designed to answer every touchpoint of the brand.

Yes. Communications work includes video production, motion graphics, photography, creative concepts and social media ad design for launches that build brand awareness and preference.

Email newbusiness@simplisisdesign.com, call +66 88 768 5672, or send a few lines through the contact form. Go to the contact form

No. A few lines is enough: what you are working on, what you need and anything the studio should know. Simplisis can help shape the brief with you.

Someone from the studio reads every message and replies within 1–3 working days.

Closely. Simplisis designs to reach the business's goals, not for its own artistic fulfilment, so it works alongside the owners: their tastes and opinions are fully taken into account and decisions are made together.

Brand strategy sets the direction through analysis of the business, its markets and cultural shifts. It can include customer analysis, competitor analysis, brand positioning, brand essence, core values, concept, naming and brand architecture.

Simplisis works primarily with hospitality and tourism brands, including hotels, resorts, spas and wellness, and restaurants, as well as real estate, energy, consumer and professional-service companies.

Yes. Hotels and resorts are at the centre of Simplisis's work, including Hotel Gahn, Boat Lagoon Resort, Hotel Midtown Ratsada, The Village Coconut Island and Thavorn Beach Village Resort. View hotel and resort work

Yes. Customer experience design covers customer experience strategy, the customer journey, touchpoints, service and experience diagrams, and a service operation handbook that sets a high service standard.

Yes. Spa clients include CHANN Wellness Spa, Nalinya Villa Spa and Nipa Spa; restaurant clients include Juumpo Restaurant, KOKO Restaurant, Minami Japanese Steak and La Scala. View the CHANN Wellness Spa case study

Simplisis has been recognized by the Red Dot Design Award (2021), the German Design Award, the Transform Awards — including Best Creative Strategy, Best Visual Identity, Best Naming Strategy, and Best Use of Typography — and the Kyoto Global Design Awards (Best 100, 2023). See all awards

The Works page shows case studies for hotels, resorts, spas, restaurants and tourism brands, including Hotel Gahn, Se La Va and Maiton Private Island. View all work