To develop a brand for one of Love Andaman’s island destinations, Simplisis infused the place with multiple layers of meaning. Se La Va is derived from a
combination of the word ‘selons’ in Burmese, meaning ‘sea gypsy,’ and of ‘lava’ for the the ancient black igneous rock that is the island’s hallmark. The name had to be approachable in Thai, Burmese and English and rendered typographically in multiple alphabets. Se La Va was a favourite of judges, who thought the naming strategy capitalised on strong storytelling to make an impact. “It seems like a simple idea,” said one, “but it is very well thought out.” Another praised the blend of local culture and accessibility in the naming strategy.