Crossing over challenges
Hotel GAHN is a boutique hideaway in Khao Lak, a popular seaside destination for Thai and foreign travelers. Our challenges lay on the fact that the hotel situates on a small plot of land, at the city centre, with some distance from the famous seaside. Comparing to nearby competitors of similar prices and services, the hotel has some physical disadvantages that need to be worked over.
Building unique strengths with passion
The intent of the hotel owners is to create for her children, not just a family business, but a place for friendly and inter-generational gathering. As a Baba mother, a descendent from a Chinese father and an indigenous mother, she wants to pass on her birthright cultural heritage to the hotel guests through warm and homelike hospitality.
Capturing aspects of the mother’s aspiration. We positioned the hotel to offer a boutique experience through strong cultural identity of the locale. The brand identity design envelops the stories of “Baba culture” and “family tie”. We used the history of the owners’ family, from the first-generation pioneer “Kong”, who sailed from China to resettle in Takua Pa town. The narratives of how Kong lived, worked and built up his Baba family have been retold for generations, and have been the inspiration of each design parts and naming of this hotel, Hotel GAHN.
The worth of value
Today, Hotel GAHN is considered as one of the most popular hotels among foreign and domestic vacationists. When comparing with other competing hotels, Hotel GAHN is enjoying higher occupancy rate despite its higher room prices that double the prices it used to offer. Above all, It create a value not only to the hotel guests who learn this new culture in their journeys, but also to local people of Khao Lak who now realize the deeper value of their hometown heritage.