Brand refresh launch: 4 July 2025 | Kata, Phuket

Simplisis joined The SIS Kata for the launch of its refreshed identity at the New Colours of The SIS Kata event on 4 July 2025. For our Phuket design studio, the occasion brought the brand's new visual language into the same space as the people behind the resort.

A new impression of Kata Beach

Our approach to the identity began with the feeling of Kata Beach: its light, atmosphere and fleeting moments. Drawing on an Impressionist sensibility, we wanted the design to evoke more than a location. It is an invitation to remember how a place feels.

The refreshed identity uses collage to express the different personalities of the three sister owners. Rather than removing every familiar element, it carries forward the black-and-white zigzag and introduces new layers of imagery, colour and detail. This balance gives the brand a renewed sense of character while retaining a connection to its existing identity.

Hospitality branding beyond a logo

For a resort, an identity becomes meaningful through the details people encounter. The visual work connects the coastal setting with a language that can extend across brand applications and communications. The launch was a moment to celebrate that direction with The SIS Kata team.

The images accompanying this article show Simplisis' identity design for The SIS Kata, originally shared on our Instagram; they are project imagery, not photographs of the launch event.

Explore our hospitality branding projects or talk to Simplisis about a brand refresh.

Event-date reference: The Phuket News, 11 July 2025, Island Scene, page 13. Our design account is adapted from Simplisis' original Instagram post.