Innovating to abound new opportunities
Maiton Island is a privately owned island in Phuket province, Thailand, with its own tour operation and services while also opening for touristic activities by other travel agencies. Despite the isle’s innate popularity, there has been a growing competition in Thailand’s seaborne tourism. Maiton Island has strived to adapt for new market opportunities, including by elevating its strategic brand positioning. Nonetheless, we have realized that one factor preventing a strong branding for Maiton is its lack of clear brand identity.
The latent value unearthed
Our island survey brought to light an outstanding value of Maiton Island in its unblemished, ever-growing shallow-water coral reef, which cannot be found anywhere else in the present-day Phuket. Thus, we intend to highlight this distinctive character as the brand’s core value, reflected more bravely in the new identity alongside the original image as a private island.
Maiton Island’s brand-new corporate identity manifests the island’s “natural luxuriance”. The new logo was conceived to be simplified and compact, while maintaining the dolphin silhouette to associate with the legacy brand identity, with a colour palette that reminisces seawater and corals. The highlight is the graphic element that fuses motifs of marine wildlife and plants found in the island with the art of indigenous textiles, flashing the unique identity of Maiton Island. On top of that, ignite conversation between the guests and the staff to enhance stories and exploration during their stays on the islet. The brand’s new look and feel finally conveys exclusiveness of its positioning.
Slow but steady transformation
Today Maiton Island has embarked in the process of brand rejuvenation by adopting the new corporate identity in online advertisement campaigns and publications alongside bettering its services. “More tourists are drawn to the new corporate identity. They see that we are completely different from other destination options,” said Maiton Island’s Marketing Director. Nevertheless, Simplisis are still closely observing the gradual changes of the brand. Once the transformation comes to full circle as designed, we believe that Maiton Island’s brand identity will be so passionately realized by travelers and will widen the realm for profiting opportunities.
"Simplisis, business and consumer thinking as starting point. Impressive creative works with strong rational support. The only difficulty is to choose since all works are very good! Happy to work with Khun Au and the team."
Khun Nitinai Katchapanan