Juumpo Restaurant
Baba gastronomic heritage
Nestled at Hotel GAHN, Khao Lak, Phang Nga Province, Juumpo Restaurant welcomes both hotel diners and stopover gourmands. Hotel GAHN’s brand narrative evolves around the lifeway of a Baba family. Bolstering their Chinese-Thai root, Juumpo Restaurant continues Baba feasting tradition safeguarded for over a century. This heritage has charmed many people – locals, Thais and foreigners– to come experience this tasty living history.
From family history to unique identity
Through identity and experience designs, we introduced the early-life story of Kong, a young man resettling in Takua Pa District and finding himself becoming as a mining site’s chief cook–a juumpo. The menu is crowded with Kong’s own recipes, which cannot be enjoyed any where else. The food is perfected homely yet expresses sincerity and scrupulousness in the preparation. The service is tendered warmly by staff in Baba attire. The atmosphere of the restaurant fulfils as a memoir of a kind man’s life. All these components were brought together as the identity of Juumpo Restaurant that resonates Hotel GAHN’s brand identity, the “Baba culture”and the “family tie” as an irreplaceable treasure.
Juumpo Restaurant’s corporate identity was designed to intrigue people with its ground in peculiar history. The logo depicts a cook dressed like a miner, conveying the meaning of juumpo. The corporate colour is a deep blue tone, which is the colour of miner’s garbs, meshed with red, appertaining to Hotel GAHN’s corporate colour.
Magnifying awareness with unmistakable uniqueness
Building upon an unique identity and a full attention to every touchpoint of experience of Baba culinary tradition, Juumpo Restaurant has now reveled in excellent feedbacks as an extraordinary, one-of-a-kind dining room, loved by both hotel guests and outside tourists who must stop and try once when arriving in Khao Lak. Mr. Piyawat, the hotel’s owner, confessed, “There is a lovely couple dropping in for a meal almost every day. And every time, they order makuea moband jor raeng”. We believes truly that Juumpo Restaurant is an inspiration for other local business owners to find opportunities for profit and brand-making from their family’s traditional wisdoms.
Baba gastronomic heritage
Nestled at Hotel GAHN, Khao Lak, Phang Nga Province, Juumpo Restaurant welcomes both hotel diners and stopover gourmands. Hotel GAHN’s brand narrative evolves around the lifeway of a Baba family. Bolstering their Chinese-Thai root, Juumpo Restaurant continues Baba feasting tradition safeguarded for over a century. This heritage has charmed many people – locals, Thais and foreigners– to come experience this tasty living history.
From family history to unique identity
Through identity and experience designs, we introduced the early-life story of Kong, a young man resettling in Takua Pa District and finding himself becoming as a mining site’s chief cook–a juumpo. The menu is crowded with Kong’s own recipes, which cannot be enjoyed any where else. The food is perfected homely yet expresses sincerity and scrupulousness in the preparation. The service is tendered warmly by staff in Baba attire. The atmosphere of the restaurant fulfils as a memoir of a kind man’s life. All these components were brought together as the identity of Juumpo Restaurant that resonates Hotel GAHN’s brand identity, the “Baba culture”and the “family tie” as an irreplaceable treasure.
Juumpo Restaurant’s corporate identity was designed to intrigue people with its ground in peculiar history. The logo depicts a cook dressed like a miner, conveying the meaning of juumpo. The corporate colour is a deep blue tone, which is the colour of miner’s garbs, meshed with red, appertaining to Hotel GAHN’s corporate colour.
Magnifying awareness with unmistakable uniqueness
Building upon an unique identity and a full attention to every touchpoint of experience of Baba culinary tradition, Juumpo Restaurant has now reveled in excellent feedbacks as an extraordinary, one-of-a-kind dining room, loved by both hotel guests and outside tourists who must stop and try once when arriving in Khao Lak. Mr. Piyawat, the hotel’s owner, confessed, “There is a lovely couple dropping in for a meal almost every day. And every time, they order makuea moband jor raeng”. We believes truly that Juumpo Restaurant is an inspiration for other local business owners to find opportunities for profit and brand-making from their family’s traditional wisdoms.
Rewards
