Award year: 2018 | Official winners report: 20 November 2018

The Thavorn Beach Village Resort and Simplisis received Gold for Best use of typography at Transform Awards Asia-Pacific 2018. The result appears in the organiser's official winners report and was later shared through our Instagram archive.

Typography rooted in a brand's history

The rebranding project included a new alphabet set for the master brand and facilities logotypes. As described in our original project announcement, its distinctive serif strokes drew inspiration from early Thai letterforms, or Lai Sue Thai.

The intention was to connect the hotel's history and Thai architectural setting with a recognisable typographic character. Rather than treating typography as a final styling choice, the work made letterforms part of the brand's expression.

An early milestone for our studio

We are grateful to The Thavorn and everyone who contributed to the project. The award remains a meaningful milestone in Simplisis' work with hospitality brands in Phuket.

Read the official 2018 winners report and explore The Thavorn rebranding case study.