Building intelligible strength from real needs

Summer, a skin protection and rejuvenation brand, was born from the sheer need of the founder in finding a a high-performance sunscreen that can protect her skin from drastic heat and humidity of Phuket climate while perfect for both outdoor activities and everyday use. With initial target customers as tourists, Summer’s sunscreen has been well thought to respond to behaviors and needs of the targets. It has been engineered to be a sunscreen spray that to be light-weighted, fast-absorbing, non-sticky and waterproofing, with high SPF and skin moisturizer in the mix. The packaging is portable and handy for use.

A powerful summerly sensitivity 

We has designed the brand’s corporate identity that gives a sunny, lively, and confident look and feel just as the perceived brand personality. The logo was adapted from the founder’s handwriting expressing the brand’s individualism. The fun and upbeat graphic elements of the bright blue sea and the apricotty sun rehash the brand identity, making Summer different and standing out from other fish in the sea. 

Diverging and innovating endlessly

After the first-product launch of Summer Sun Protection Spray through online channels and retails at hotels and resorts, We received a satisfactory feedback that Summer has made unexpectedly great sales to both tourists and locals. The customers are impressed by the quality of the product as well as the interesting packaging design, causing a quick growth to the brand. Summer founder then decided to introduce new product lines in subsequent years, i.e. Summer After Sun and After-Sun Mask, which Simplisis was also trusted to design their packages.


Today, Summer is present at the shelves of EVEANDBOY, Thailand’s No. 1 cosmetic, Villa Market, The Mall and various department store, and when comparing with other sunscreen brands, Summer projects a stronger and clearer identity which ensures its continuous and lasting growth and share in this market sector.

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Building intelligible strength from real needs

Summer, a skin protection and rejuvenation brand, was born from the sheer need of the founder in finding a a high-performance sunscreen that can protect her skin from drastic heat and humidity of Phuket climate while perfect for both outdoor activities and everyday use. With initial target customers as tourists, Summer’s sunscreen has been well thought to respond to behaviors and needs of the targets. It has been engineered to be a sunscreen spray that to be light-weighted, fast-absorbing, non-sticky and waterproofing, with high SPF and skin moisturizer in the mix. The packaging is portable and handy for use.

A powerful summerly sensitivity

We has designed the brand’s corporate identity that gives a sunny, lively, and confident look and feel just as the perceived brand personality. The logo was adapted from the founder’s handwriting expressing the brand’s individualism. The fun and upbeat graphic elements of the bright blue sea and the apricotty sun rehash the brand identity, making Summer different and standing out from other fish in the sea. 

Diverging and innovating endlessly

After the first-product launch of Summer Sun Protection Spray through online channels and retails at hotels and resorts, We received a satisfactory feedback that Summer has made unexpectedly great sales to both tourists and locals. The customers are impressed by the quality of the product as well as the interesting packaging design, causing a quick growth to the brand. Summer founder then decided to introduce new product lines in subsequent years, i.e. Summer After Sun and After-Sun Mask, which Simplisis was also trusted to design their packages.


Today, Summer is present at the shelves of EVEANDBOY, Thailand’s No. 1 cosmetic, Villa Market, The Mall and various department store, and when comparing with other sunscreen brands, Summer projects a stronger and clearer identity which ensures its continuous and lasting growth and share in this market sector.

2017
Summer | Simplisis Branding Design Agency Phuket
Brand Identity
Packaging
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