Apex Chemicals

The One-Stop Chemical Supply Management Solution

With over 40 years of science-led experience, APEX CHEMICALS is one of Thailand’s leading companies for chemical imports. The company was born from a clear focus on growing market shares, sourcing premium-quality chemicals from several global-standard brands and vastly reaching domestic customers in all sectors of enterprises and industries.

Today, APEX CHEMICALS has manifested its distinction and strengths as the best one-stop chemical supply management solution provider. The company is not only thetrusted official supplier in Thailand by more than 20 global brands but is also the expert advisor on suitable chemical choices that rightly respond to specific needs of different customers.

Simplisis’ role was to provide consultation on brand strategies to firmly position the company toward sustainability and stability. We also aimed to withhold to the founder’s aspiration to build APEX CHEMICALS as a chemical education center that inspires laboratory communities – in other words, a comprehensive laboratory that safeguards both external capacity and internal values.

Unlock Your Experiment, Enliven Our Future.

That is the tagline and core concept that we designed. It emphasizes the company’s pivotal role in two key aspects. The first aspect portray sits business attributes that APEX CHEMICALS provides comprehensive solutionsfor chemical supplies to laboratories. The core concept reflects its professionalism, efficiency and innovation. The second aspect is its determination to give back to the people by sharing knowledge, igniting inspiration, and creating meaningful innovative products.

We enrooted our strategies in these aspects of identity, creating a corporate identity system that integrates the expertise on chemical science and the mission to inspire. This identity communicates a personality that is friendly,approachable, sincere, at the same time, aptly professional.

The logo of a test tube pouring chemical into an A shape proclaims an experiment that formulates creative innovations and the mission of APEX CHEMICALS to transmit chemical science knowledge to the society. The quotation-mark graphic elements convey actions of consultation and solution-seeking, as well as the sense of community. Brand color gradient bespeaks the ever-flowing alchemical overspread of knowledge and inspiration.

The Strong Past, the Growing Present and the Sustainable Future

The branding that perfectly combines all aspects of APEX CHEMICALS was an evidential result of close collaboration between the design team and APEX CHEMICALS staff – from the founder, the business development team, the marketing team and the corporate’s own graphic design team. They paid meticulous attention to seek rigid answers and information to us, while Simplisis team took on a vital role in searching and spot lighting the internal value of the company, guiding and laying its sustainable foundation. Aside from creating a functional corporate identity, Simplisis also have an instrument that would enable their effective ways forward in operation and sales.

Above all, we are eager to see that Thai scientists and researchers become proud of their professions, inspired to create

Read the story

The One-Stop Chemical Supply Management Solution

With over 40 years of science-led experience, APEX CHEMICALS is one of Thailand’s leading companies for chemical imports. The company was born from a clear focus on growing market shares, sourcing premium-quality chemicals from several global-standard brands and vastly reaching domestic customers in all sectors of enterprises and industries.

Today, APEX CHEMICALS has manifested its distinction and strengths as the best one-stop chemical supply management solution provider. The company is not only the trusted official supplier in Thailand by more than 20 global brands but is also the expert advisor on suitable chemical choices that rightly respond to specific needs of different customers.

Simplisis’ role was to provide consultation on brand strategies to firmly position the company toward sustainability and stability. We also aimed to withhold to the founder’s aspiration to build APEX CHEMICALS as a chemical education center that inspires laboratory communities – in other words, a comprehensive laboratory that safeguards both external capacity and internal values.

Unlock Your Experiment, Enliven Our Future.

That is the tagline and core concept that we designed. It emphasizes the company’s pivotal role in two key aspects. The first aspect portray sits business attributes that APEX CHEMICALS provides comprehensive solutions for chemical supplies to laboratories. The core concept reflects its professionalism, efficiency and innovation. The second aspect is its determination to give back to the people by sharing knowledge, igniting inspiration, and creating meaningful innovative products.

We enrooted our strategies in these aspects of identity, creating a corporate identity system that integrates the expertise on chemical science and the mission to inspire. This identity communicates a personality that is friendly, approachable, sincere, at the same time, aptly professional.

The logo of a test tube pouring chemical into an A shape proclaims an experiment that formulates creative innovations and the mission of APEX CHEMICALS to transmit chemical science knowledge to the society. The quotation-mark graphic elements convey actions of consultation and solution-seeking, as well as the sense of community. Brand color gradient bespeaks the ever-flowing alchemical overspread of knowledge and inspiration.

The Strong Past, the Growing Present and the Sustainable Future

The branding that perfectly combines all aspects of APEX CHEMICALS was an evidential result of close collaboration between the design team and APEX CHEMICALS staff – from the founder, the business development team, the marketing team and the corporate’s own graphic design team. They paid meticulous attention to seek rigid answers and information to us, while Simplisis team took on a vital role in searching and spot lighting the internal value of the company, guiding and laying its sustainable foundation. Aside from creating a functional corporate identity, Simplisis also have an instrument that would enable their effective ways forward in operation and sales.

Above all, we are eager to see that Thai scientists and researchers become proud of their professions, inspired to create

2023

“ Working with Simplisis, we were left with great impression, particularly for their creativity, output quality, professionalism and ceaseless efforts to truly understand the customer’s needs and the nature of their business.
We perceive that Simplisis is completely different from other brand advisors in its heart-pouring team. The team worked relentlessly to deliver the best of the best for its customer, dedicating time to ensure that their inputs eventually make game-changing impact to our business. The team did not simply finish avapid job by order, instead they helped us think through unforeseen next steps. This is a rare virtue we can find in companies these days.
Simplisis is the brand design company that we highly recommend and can guarantee that you will not be disappointed. What your business can gain will be more than your expectation.

– Khun Jira Tungvichitreak, Chief Executive Officer, Apex Chemicals

What we did
Corporate Identity
Communications
Awards

Rewards

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