An in-depth analysis to understand underlying aspects of target groups and competitors and to find the core and the value of your brand.
Give a clear brand direction and identity to the brand, reaching magnetic selling points.
Build greater advantages in market competition by attracting customers to share living value with the brand, and to become more convinced to purchase.
Escalate the business value and set firm direction for marketing actions.
Anticipating and designing behaviors of service providers and users in each of different touchpoints, to formulate the experience that is consonant with the prospective Brand Strategy.
Differentiate and individualize the hotelt’s selling points and service privileges from those of competitors.
Create and systematize a high service standard through a service operation handbook.
Crucially build up to better Brand Reputation and Brand Royalty.
Composing a design-based expression of identity that resonates the hotel’s Brand Essence and impending Brand Strategy.
Anchor the hotel’s identity to all conceptual details of the brand.
Create lasting impression for customers on how the brand stands out from the vast sea of their alternatives.
Fashioning brand-related utilities, such as branded products, publication, staff workwear, advocating to the brand’s corporate identity and carrying functionalities that answer to all designed touchpoints.
Unify customers’ impressions and memories of the brand to the same positive direction.
Ensure that the Customer Experience is wholly and effectively communicated to target segments.