Sawanu Travel

Rebranding
คำถามสำหรับประเมินสโคปงานออกแบบกุลยุทธ์, งานออกแบบประสบการณ์ และการออกแบบอัตลักษณ์
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Working Scope Check List

เลือกสโคปงานออกแบบ
- Brand Architecture
- Customer Segmentation
- Brand Positioning
- Competitor Analysis
- Strength & Opportunity
- Value For Target Customer
- Brand Essence
- Core Value
- Brand Mood & Tone
- Brand Statement
- Tagline
(Objective: Create brand awareness and recognition)
- Customer Journey
- Customer Experience Design on Touchpoint
     • Aware
     • Booking
     • Van Transfer
     • Check-in
     • Speed Boat Transfer
     • Island (Set specific standard for Sawanu)
     • Back to Pier
- Customer Experience Diagram
- Staff Service Diagram
- Components of Experience Design
- Mood of Components
(Objective: Create exceptional experience for each destination)
Experience Design for Destination
     - Target Group Segmentation
     - Island Concept
     - Special Experience Approach
     - Customer Experience Diagram
     - Staff Service Diagram
     - Components of Experience Design
     - Mood of Components
- Logo
- Colour Palettes
- Graphic Elements
- Typography
- Material Mood and Tone
- Brand Identity Guidelines
     • Brand Identity Usage
     • Advertisment Guideline
Brand Collaterals
Stationary
Vehicles Livery
Pier Stuff
Staff Uniform
Island Stuff
Marketing Collaterals Design
Brand Communication Design
ขอบพระคุณสำหรับเวลาของท่าน
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