The Thavorn : Rebranding

The Thavorn Beach Village Resort is a 5-star resort run by a Thai family, The Thavornwongwongse. The Thavorn is known to be the very first business to offer holiday accommodations to Phuket tourists since 1962. Passing on to the third generation, to catch up with industry changes, The Thavorn needed a fresh and approachable brand exposure to attract new market of

consumers as well as to enliven its return guests. 

A typical debility of long-established businesses was undefined core brand concept that limited the capabilities of brand resonance through product design and publication design.

By exploring client’s heritage and values, Simplisis Design Studio has signified unique identities; Historical, Botanical, and Art & Craft, and interpreted these key notions into new expressive character of The Thavorn.

02/2015 - 10/2016
What we do : Brand Analysis, CI Design,Product Design, Publication Design, People Design

Logo Concept



Thavorn Beach Village & Spa Logo

Graphic Element Design



Stationary etc.






CHANN Spa Uniform